Broken · The Medicine Chest

Title

Broken

Is Part Of

Chemistry See all items with this value

Fine Art See all items with this value

Centre for Curating the Archive See all items with this value

Description

"This cabinet displayed a round-bottomed flask that broke during the installation of the exhibition, and which I attempted to mend. The accompanying BWC medicine chest manual highlights the qualities the company wanted to portray as unique to the Tabloid medicine chest and that they believed would set them apart from competitors – such as the longevity of the medicines they sold and the indestructability of the chests (BWC 1925: 2–3).

Addressing the supposed indestructability of the chest by focusing specifically on the wide array of glass-stoppered bottles that form a large part of its overall contents and which, according to BWC, ensured the longevity of the medicines, this exhibit displayed a laboratory bottle of similar material, but in a state that demonstrates its fragility. As such, it subverts BWC’s grand claims of indestructability and thereby throws the rest of its claims into doubt" (Liebenberg 2021: 259).